professional profile

People-focused and results-driven leader with 20 years of management experience in marketing, digital marketing, new construction, real estate, sales, lead generation and project management. Adept at fostering collaboration, driving accountability, and exceeding targets. Proven track record of leading cross-functional teams to achieve business objectives.

professional experience

SUMMIT HOMES (2019 – Current)
LEE’S SUMMIT, MO

Vice President of Marketing & Sales

• Largest home builder in Kansas City, part of Clayton Properties Group, a Berkshire Hathaway Affiliate.

• Lead all marketing, sales and online sales efforts in Kansas City market.

• Promoted from Director of Marketing in December 2021.

ReeceNichols Real Estate (2010 – 2019)
Leawood, KS

Marketing Manager (2013 – 2019)

• Supported 56 offices consisting of 3,000 real estate agents throughout Kansas and Missouri.

• Developed Social Media Academy training program to educate more than 800 agents on the importance of social media marketing.

• Successfully onboarded 11 new offices with 275 agents in a new market, creating the largest real estate company in Kansas and Missouri.

• Managed over 30 reoccurring projects and 20 timely projects at any given time.

• Led and developed marketing team, consisting of designers, videographers and public relations.

• Facilitated large training classes on the topics of social media, marketing, digital marketing, branding, promotion and business development.

• Directed all social media, marketing and digital marketing strategies.

• Researched, evaluated and secured traditional and digital marketing outlets that align with brand strategies and established budgets.

• Organized community involvement efforts including two granted wishes through Make-A-Wish Foundation.

• Responsible for written, video, social and in-person communication for consumers and real estate agents.

• Support secondary brand, Berkshire Hathaway HomeServices Kansas City Realty.

Brand Manager (2013)

• Promoted to newly created role based on performance.

• Managed brand change from Prudential KC Realty to Berkshire Hathaway HomeServices Kansas City Realty.

• Communicated critical updates to the management team and agents.

Relocation Coordinator (2012 – 2013)

• Streamlined internal processes to improve employee and client experience.

• Developed training and communication plan showcasing the department’s benefits to the agents and company.

Franchise Administrator (2010 – 2012)

• Provided marketing and technology support for to 33 franchised offices comprised of over 300 agents.

• Liaison between franchised operations and corporate office for communication and marketing/technology understanding.

Ruhl&Ruhl Realtors (2007 – 2012)

Customer Service Manager
Davenport, IA

• Promoted to management within the first year of employment.

• Managed company generated leads and achieved a 20% conversion rate.

• Partnered with Marketing & IT to redesign company website, develop marketing campaigns and train nearly 300 agents working out of 10 offices.

• Managed an income generating preferred vendor program of over 100 local vendors each paying annual membership fees.

Union Bank & Trust (2004 – 2007)

Assistant Supervisor
Lincoln, NE

• Promoted to management within the first year of employment.

• Supervised bank employees and coached them towards branch goals.

Software Proficiency Skills

Adobe Creative Suite
Basic HTML
Bomb Bomb
Buffer
Canva
CallRail
EZTexting
Facebook Business Manager
Google Ads (formally AdWords)
Google Analytics
Google Apps
Google Data Studio
Hubspot
Mailchimp
Office 365 Suite
SquareSpace
Teamwork
WordPress